Written by Joycelyn Lewis on
There is no doubt whatsoever that when it comes to the various different types of media online, video has become the undoubted favourite. Maybe it shouldn't come as a complete shock to us as almost everyone prefers to watch a moving image rather than read something else in order to pick up the same information. Both video and audio represent dynamic media options as they are now available and accessible to every small-business owner online. There is quite a lot to appreciate, technically, however but your virtual assistant knows exactly what to do.
- Video Creation. Based on the fact that as a small business owner you have a story to tell – or rather a multitude of stories to tell – you can re-purpose the content and promote it in the form of a video. A virtual assistant can help you to create a video, with audio overlay based on voice or music. These videos can be based on a slideshow format or they can be a lot more sophisticated. Today, due to technology, there are many options available when it comes to displaying the video, so that is not an issue anymore. Outsource the design work associated with creating the video to your virtual assistant to start with.
- Video Imagery. No longer does the small-business owner have to play second fiddle to any larger organisation when it comes to the sheer impact of the video imagery associated with the company. The virtual assistant can be responsible for creating a truly professional, dynamic and hard-hitting "intro" that can in turn be used whenever an informational video of yours is displayed to a prospect online. Never underestimate the importance of portraying your organisation, no matter how small, in a very powerful light using a variety of special effects and audio.
- Video Hosting. Not too long ago video files used to represent quite a problem for webmasters as they were very large and would use a lot of bandwidth. This could represent issues in terms of the cost associated with bandwidth but also limitations imposed by some web hosting companies. Now, there are options available "in the cloud" and many different ways now available when it comes to rendering the actual video file itself. Your virtual assistant can ensure that there are no hurdles associated with the display of your video, without interruption, buffering and so on, to whoever wants to see it.
- Video Marketing. Just as it is important to distribute articles to top line directories and other authority sites online, it is important to market the videos that your VA produces so that they are seen and can be found through various dedicated search engines. You will often notice that videos are displayed as an option in the Google search engine whenever you're looking for information about a particular topic. When your virtual assistant is in charge of your video marketing this can give you added flexibility in terms of your overall business exposure. Your VA can even develop and manage your own YouTube business channel.